What Social Networking Sites I Use....

www.facebook.com  - I use this for keeping up with friends during the week
www.blogger.com - I use this for college work
www.myyearbook.com - I use this to keep in touch with friends and play games
www.youtube.com - I use this to listen to music and to watch user submited videos
www.deviantart.com - I use this to upload and follow other peoples artwork

The Long-Tail Theory

The long tail theory is a theory created by Chris Anderson and it is used to explain how distribution is now beginning to sell more unique items in small quantities rather than large amounts of main stream items.
Websites such as :
www.amazon.com
www.lovefilm.com
www.play.com
http://movies.sky.com/sky-movies-box-office
are websites that were once the niche market websites but now they are the mainstream. These type of websites have become increasingly popular alot more so than shops like HMV, Blockbuster and Zavvi. Many of these companies are now reducing in size as they are now the niche market. This has happened because these shops can't afford to stock both the niche and mainstream products because of costs for rent or shop space etc. Therefore websites such as Amazon have become more popular as they can stock both sets of itmes without any additional cost.

Chris Anderson

Film Marketing And Distribution

Lost World Poster

Film marketing has dramatically changed since the 1930's, now since the invention of the internet we use that as our main source of advertising.
Youtube is the most popular way of advertising most products now as high amounts of people use it to listen to music, watch trailers for movies and to watch user submitted content. Most major film labels have their own channel on Youtube and post their trailers online but now Youtbue also has advertisments on most videos for products and maybe in the future we could see film trailers in these advertisment slots.

Apple introduced the 'app' which can be used to advertise and promote movies as there are several around which are specifically for watching trailers and reviewing or reading reviews. Many users will read a online review on an online website or in a magazine to decide whether to go and see a movie based on a star rating from a website or magazine which caters to their interests.

Sites such as Twitter and Facebook often advertise films that would interest you based on your common interests. ( Selective Advertising). This will automatically seek out your interests and reccomend films based on them, this is the same strategy used in the past. However, this type of marketing was often seen at the actuall cinemas it used the film genre you went to see as a base for what trialers to show. Also many cinemas had 'B Side' movies which would be lower budget films based around the same genre as the main feature.

The introduction of the TV between 1928 to 1939 saw a huge drop in cinema goers as TV was free and had many different programs on for everyone to enjoy at home. Now however we see many advertisments and trailers for films on the TV which often depend on what channel and time we are watching. Also now on DVD's and videos there will be film trailers for similar genre films and also if the film is part of a series they often advertise the previous or future instalments. This saves them money on distributing their trailers as they dont have to pay to advertise on their own DVD.

Media In The Online Age

This blog is about the impact of the internet on: the media we consume and on our own lives, how demographics are affecting or are affected by the "online age", how business and economy is changing through technology and media advancements, how power, politics, creativity, identity and our own culture are changing, how the internet and "converged media"will affect how we live and perhaps change "old media" forever and what works / what doesn't in the online age.

Henry Jenkins once said....“Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways”

This quote is discussing the ways that old and new media are converging together and how media producers and consumers are now almost the same thing (Prosumers).

“Convergence culture is the future, but it is taking shape now. Consumers will be more powerful within convergence culture--- but only if they recognize and use that power as both consumers and                        citizens, as full participants in our culture.”  


This quote is explaining how we are moving forward into the Online Age where consumers are just as much in control as producers.